Generic voice
Could be pasted onto any competitor's homepage and nobody would notice. Nothing anchors it to your brand, your product, or an actual person.
AI Slop Cleanup Crew
Let's clean
the AI Slop
in your marketing.
Sweep out generic, repetitive language from your marketing, for copy that converts.
Companies I've worked with (tap or hover for more info)
What is "AI slop," exactly?
It's copy that sounds like it has no flow, cadence, or empathy. A few tells:
Repetitive structure
Every section has the same shape, structure, and bold claims, without communicating any real value.
Hollow claims
"Industry-leading," "seamless," "game-changing," with nothing underneath to back it up. Confident tones often with zero specifics.
How the Cleanup Crew works
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01
Audit
We read what you've got and flag exactly where it turns into slop, line by line.
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02
Diagnose
Is it a voice problem, a process problem, or both? We tell you which, so the fix actually sticks past this one draft.
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03
Scrub
We cut the padding, kill the hollow claims, and rebuild the copy in a voice that's unmistakably yours.
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04
Polish
You get clean copy, plus a brand new AI GTM setup so you can continue to write yourself, 100% AEO friendly.
Meet the Crew
Fix Your Slop is run by Andrea Saez, product marketer, currently doubling as the AI Slop Cleanup Crew's founder, broom-holder, and chief quality-control raccoon handler.
I'm a strategic product marketing leader with 15 years of experience helping B2B SaaS companies bridge the gap between product adoption and market growth. I'm a category creator and practitioner-leader who specializes in building PMM functions from zero, driving strategic repositioning, and delivering measurable revenue outcomes. I'm known for an "internal consultant" approach: auditing team perceptions, diagnosing gaps, and building high-trust foundations before scaling execution.
Most recently, I've created a Marketing AI Operations layer, building networks of interconnected AI agents and automated workflows that turn GTM execution into a system rather than a manual chore. This technical curiosity is a career-long thread for me, from my early days in audio systems design to building my own GTM intelligence product, Forma. I'm also the co-author of The Product Momentum Gap, a framework for aligning product output with genuine customer value.
Frequently asked questions
What exactly is "AI slop"?
AI slop is content that was generated fast and published faster: generic phrasing, padded sentences, claims with no specifics behind them, and a tone that could belong to any brand because it doesn't actually belong to yours. It's not that AI wrote it, it's that nobody edited it afterward.
Do you rewrite everything from scratch, or fix what's already there?
It depends on how deep the AI slop problem is. If it traces all the way back to poor positioning and lack of messaging framework, I can help with that too.
Is this just editing, or do you help with strategy too?
Both. Line edits can fix a sentence, but if every piece of content has the same problem, you have a strategy problem. Good news is I can help with that too!
Who is this for: agencies, in-house teams, or both?
Both. In-house marketing teams use it to clean up content before it ships. Agencies use it as a quality pass before client delivery. Either way, the goal is the same: nothing goes out sounding like it came from nobody in particular.
How fast is a typical cleanup?
Scope drives timeline. A single landing page is a different job than a content backlog, so turnaround gets scoped per project once we've seen what we're working with.
Do you only work on content that was written by AI?
No. Plenty of human-written content has the exact same problems: generic voice, no specifics, sounds like everyone else's. If it reads like slop, we'll clean it, regardless of who or what wrote the first draft.
Is the copy AEO friendly?
Yes. All copy is written so it is AEO/GEO friendly and you continuously get picked up by buyers when they're researching. We can discuss an additional strategy for this if needed.
Ready to stop the slop?
Send over what you've got. We'll tell you, honestly, whether it needs a light dust or the whole broom.
Prefer email? Reach us directly at hello@fixyourslop.ai.